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How To Create A Facebook Ad?

How To Create A Facebook Ad?

One of the most effective ways to promote your Facebook page is to create and run a Facebook ad. We will briefly go through the steps of creating a mini campaign on Facebook, as follows: Go to http://www.facebook.com/advertising Click on the Create an Ad button. Enter your landing page URL in the Destination URL field. […]

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Mobile Series: Why Mobile Marketing Wins The Game On The Long Term for Your Business

Mobile Series: Why Mobile Marketing Wins The Game On The Long Term for Your Business

If you’re a startup looking to get into the area of mobile marketing, understand that the benefits might not be as immediate as those you might experience with other kinds of marketing.  However, this avenue can give you a long-lasting personal relationship with customers.  It really helps if you can find another company to help […]

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WordPress Series: How to protect your site from spam with the Akismet plugin

WordPress Series: How to protect your site from spam with the Akismet plugin

All WordPress installations come with 2 plugins already installed (though not activated).  They are Akismet and Hello Dolly. I always delete the latter one. Hello Dolly is just a novelty for your admin area.  I am sure it is very small, but I don’t use it so I delete it.  The other one is Akismet […]

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How to Get Facebook Fans

How to Get Facebook Fans

For newly-established Facebook fan pages, the primary focus is attracting new followers and spreading the word about a product or service.  Facebook marketing experts know the secret tricks for getting Facebook fans, and knowing these trade secrets can help a fan base to grow rapidly in no time at all. Facebook fan pages are nothing […]

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Mobile Series: Mobile Marketing Using Texts

We continue the series on Mobile Marketing. After the first episode, we will look now at one of the most popular type of mobile marketing: text message or SMS. There are companies that do engage in mobile marketing through texting as well, but the restrictions have made this a harder avenue of media marketing to […]

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Paid or Free Advertising? Part 2

Although they might be perceived as free advertising channels, they still imply some costs in using them. They generally refer to search engine optimization, social media and email marketing.  These are very powerful tools that you need to use in order to drive traffic to your website or company blog and generate leads. Search Engine […]

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Paid or Free Advertising For Your Website ? Part I

Paid or Free Advertising For Your Website ? Part I

We are often asked which is the best option for small businesses, paid or free online advertising? Some business think that paid is a better option and they follow this strategy. Others may be on a small budget that does not allow for much paid advertising and they would turn to free advertising. I will […]

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Facebook Like Button for Dummies