Paid or Free Advertising? Part 2

Although they might be perceived as free advertising channels, they still imply some costs in using them. They generally refer to search engine optimization, social media and email marketing.  These are very powerful tools that you need to use in order to drive traffic to your website or company blog and generate leads.

Search Engine Optimization

Simply put, this is the sum of tasks that have to be completed both on site and off site in order to increase the visibility of your web page via search engines. Some of them should be done by a SEO specialist but a lot of the rules can be applied by everybody who writes on the blog or is in charge with marketing.

Social Media For Business

Using social media for business is one of the hottest, most talked about issues in digital marketing. Blogging or establishing brand interactions on some of the most important social networks such as Facebook, Twitter, Youtube or LinkedIn are must-dos for every brand that want to engage with its customers.

Lead Generation

The purpose of lead generation activity is to collect data such as names and contact information about qualified prospects which will be contacted by the salespeople later. This implies putting up a sales funnel which might include email marketing, using autoresponders, list building techniques.

Online PR

These are public relations online tools that will get the word out about your product or service. It includes activity on newsgroups, reaching the media and the bloggers, reputation management, engagement with communities, creating content such as articles, podcasts, press releases, reports.

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